Saturday, August 18, 2012

Who came first - Content or Design

Well, I believe that to make good design you should know what content is. It’s because design is about how to deliver content the right way. On the other hand, not only content matters, but also form of delivery, medium (read “design”) could make a competitive advantage, become a key idea of customer’s business.

But, obviously, it’s not about content only, there is user study, context of usage, company possibilities and business interest. All these things should influence design.

Get as much of the content before designing as you can.

I've long believed that real data delivers really effective design. Using actual content, information, and activity throughout the design process to inform and guide decisions results in product designs that scale well and communicate effectively.

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This philosophy could be thought of as "death to lorem ipsum". Lorem Ipsum, in case you are wondering, is dummy text originally used in the print industry to lay out page designs. It has since been re-appropriated byWeb designers (and worse yet software designers) to lay out Web site and application designs.

Using dummy content or fake information in the Web design process can result in products with unrealistic assumptions and potentially serious design flaws. A seemingly elegant design can quickly begin to bloat with unexpected content or break under the weight of actual activity. Fake data can ensure a nice looking layout but it doesn't reflect what a living, breathing application must endure. Real data does.

It's also important to note that Lorem Ipsum can cause you to make some awful design decisions if you are relying on a certain volume of content that will not actually be there in the end, whether it be too much or too little.


Unknown said...

Correct, content is the base according to which we make the design.

Unknown said...

thanks for sharing information,nice article

Anonymous said...

thank you for this article.. Amazing. waiting for your next article

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