While browser use is a product of many factors, Microsoft is taking on its competitor directly on another front: marketing. In recent years, Google has put a lot of marketing muscle behind Chrome, including web campaigns such as The Web Is What You Make Of It, with spots from Lady Gaga and sex columnist Dan Savage, as well as "Dear Sophie." Its top four campaigns have accumulated nearly 45 million views since 2009, according to analytics firm Visible Measures, but some are several years old at this point, while Microsoft is hitting the market with fresh work on the web and TV.
Last month, Microsoft launched a new TV ad for Internet Explorer that extols the speed and slickness of IE9 with excerpts of favorable reviews, and a shortened version of what's been published on YouTube appears to be in heavy circulation. The TV version of "A More Beautiful Web" premiered March 4 during AMC's "The Walking Dead" and has subsequently aired on "Mad Men." A Microsoft spokesperson said it's had a "broader broadcast and cable run" and has also aired during movie previews, in addition to its digital placements. The Final Takeaway Use a modern browser, first and foremost. Or try a new one and see if it brings you happier browsing that’s better suited to your needs. The web will keep evolving — dramatically! Support cutting-edge web technologies like HTML5, CSS3 and WebGL, because they’ll help the web community imagine and create a future of great, innovative web apps. Lastly, try new things. The web is a new and exciting place every day, so try tasks that you didn’t think could be done online -- such as researching your ancestry back ten generations, or viewing a real-time webcam image from a climbing basecamp in the Himalayas. You might be surprised by what you find!
To check which browser you’re using, visit www.whatbrowser.org.